By: Michael Treacy & Jim Sims
This article is simple in the fact that it calls for managers to look past the numbers that they see on paper, and actually try and understand the balance and income sheets. The article states that every year the revenue bottom line tells a story, and instead most managers read the bottom line as a positive or negative when in fact no matter what the number is there is something to be learned. Through the practical application of back tracking and identifying and analyzing the five sources of growth a company can generate the knowledge to make decisions that should benefit the company.


